Friendly Neighborhood Content Strategist

With great content comes great responsibility

If you're not using content marketing, you're missing out on one of the most powerful tools in your online arsenal. Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience.

SEO

SEO is the practice of optimizing a website for Google and other search engines with the goal of earning more web traffic and improving the visibility of the site. When done correctly, SEO results in increased leads, customers, and sales.

Conversion Optimization

Conversion optimization is the process of increasing the amount of visitors to a website who take a desired action, such as making a purchase or filling out a contact form. Conversion helps you achieve your business goals by increasing traffic and sales.

Brands really can make a difference...

Developing a content strategy that focuses on creating valuable, engaging content that will resonate with your target audience needs a superhero to drive results.

I am that superhero. I’m a content strategist with over 20 years of experience in content marketing and SEO with proven results.

I’m a content writer first and foremost who develops SEO and content strategies for businesses big and small. I love working with brands who are passionate about their work and want to make a difference in their community.

My goal is to help these businesses succeed and reach more people online with story-based, expert-driven content. I truly believe every company has a story to tell – even if they don’t think they do.

Melissa Popp, Star Wars: The Last Jedi premiere night

Dress for the job you want, not the one you have

Melissa Popp and Leslie David Baker from The Office

Melissa Popp. Red Rocks, Morrison, Colorado

I've worked with some pretty awesome people

Adam Ragsdale, NuLeaf Naturals

Melissa has a unique superpower to uplift any team. She brings a tremendous breadth of expertise not only in digital, but marketing strategy overall. A perpetual learner, she has her finger on the pulse of innovation and is eager to share her knowledge. Anyone would be fortunate to work with Melissa.

Vikram Kinkar, TechNorms

I have worked with Melissa for nearly a decade now. She is a highly disciplined and exceptionally creative writer who doesn’t leave any stone unturned to get the best information on any given topic. She has an amazing work ethic, is dedicated, methodical and very capable of accepting any challenge that comes her way.

Her writing is very well crafted keeping SEO in mind. That’s one reason why some of her work from a decade back still ranks in the top 10 results for us. Since she has such excellent grasp on web content writing her recommendations for content development are spot on. That’s the best RoI anyone could ask for.

If you need a writer in the tech, automobile or social media space there are few who are as good as her. She is one team member on whom I can always count on.

Joe Cortez, Joe Cortez Industries

I’ve had the honor and pleasure of working with Melissa for over five years – first as a colleague with TripSavvy, and later as a consultant. Simply put: nobody knows SEO and content like Melissa. As a collaborator, she’s helped me to better understand my own traffic patterns, taught me how to use tools like SEMRush to find keywords to approach for traffic, and how to consider SEO campaigns alongside other platforms, including paid and social media. Working under her, Melissa and I were able to drive incredible social engagement for clients, driving in-store traffic with a combination of content, social call-outs, and paid advertising. She is an incredible asset to whoever she works with, a consummate professional, and a good friend. I know she will exceed expectations in everything she does, and can’t wait to see what’s next.

More About Me

Who Am I?

As the Content Strategy Director at RicketyRoo, Melissa Popp works with clients directly to create engaging and authoritative content that dominates local search results.

Every client has a story – especially small and medium businesses. Melissa takes those stories and creates content that improves experience optimization and increases conversion goals.

Why Choose Me

I’m a content strategist who helps businesses create and optimize content for their websites. I have a deep understanding of how to write for the web and how to make content engaging and effective. My services include content strategy, content writing, and SEO. My clients have seen remarkable results from my work, with increased traffic and better engagement with their target audiences.

Passionate about what I do

No BS

Partners with your brand

Provides data-driven recommendations

Creates impact-based strategy

My Experience

Writing: 32 years

Content Strategy: 18 years

Content Marketing: 15 years

SEO: 12 years

Funnel Optimization: 10 years

Conversion Rate Optimization: 6 years